Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 2
May 1, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor," the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the advantages of this web-based tool, the process that led to the final version of “Try On A Floor," including consumer focus groups and the various options open to consumers who use the tool including saving their work in their own notebook and emailing it to a friend.
Related Topics:Shaw Industries Group, Inc.