Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement “Try On A Floor” – Part 1
April 30, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the first part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the focus and the goals of the Shaw consumer web site, the improvements made to the site in October, the visualization tool that was a part of that site, the reaction it received from consumers and the totally new web-based technology included in this latest enhancement. Abernathy and Callaway discuss the development of the this new tool and the ease with which consumer can use for visualizing Shaw floor covering and
Related Topics:Shaw Industries Group, Inc.