Shaw Living VP, Jeff Meadows – Part 2
August 18, 2004—Jeff Meadows, Division VP, Shaw Living, in the final part of a 2-part series discusses producing rugs that sell in a big box environment, the proposition of licensing, why it has become so successful, the company’s criteria for entering a licensing agreement and the “tweener” market, its growth and the success of Shaw’s Mary-Kate and Ashley rugs.
Related Topics:Shaw Industries Group, Inc.