Seth Arnold Discusses Mohawk's Consumer Message for Airo
December 12, 2017—Seth Arnold, VP of residential marketing for Mohawk, and Kemp Harr discuss the 2018 consumer message for Mohawk's Airo product which was introduced a year ago. Listen to the interview to hear more details about research that Mohawk has conducted regarding how the consumer reacts when they are told the product is hypoallergenic.
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