Flooring Interviews

Scoble & Simonson on Using Blogs as a Marketing Tool

Scoble & Simonson on Using Blogs as a Marketing Tool

October 23, 2005—Blogging expert Robert Scoble, Technology Evangelist at Microsoft and John Simonson, President, Webstream Dynamics explain the concept of blogging, defining it and discussing its dramatic expansion and the total number of blogs and bloggers in the U.S. and how it is has found it way into nearly every area of interest. Scoble discusses how some of the nation’s largest corporations, manufacturers and retailers use blogging to their marketing advantage, and offers some insights on how flooring companies can incorporate weblogs into their overall marketing strategies. To learn more about blogging see www.FloorTechies.com.