Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 4 (11:58)
July 19, 2007—Santo Torcivia, President of the consulting firm, Market Insights/Torcivia and publisher of US FLOOReport, in the final part of a four-part series discusses the retooling of Home Depot’s floor covering department under the company’s new chairman and CEO Frank Blake. Torcivia talks about the options available to the company in the area of installation and the approach it might take to compete with Lowe’s in the floor covering arena.