Flooring Interviews

Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 4 (7:24)

Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 4 (7:24)

October 3, 2006—Santo Torcivia, President of the consulting firm, Market Insights/Torcivia and publisher of US FLOOReport, in the fourth part of a five part series looks at the changing landscape in the hard surface sector of the floor covering business discussing pricing in the laminate sector and his expectations for the future. Torcivia also talks about the vinyl sector, its current state and his take on the future of the product category,