Flooring Interviews

Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 3 (11:01)

Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 3 (11:01)

October 1, 2006—Santo Torcivia, President of the consulting firm, Market Insights/Torcivia and publisher of US FLOOReport, in the third part of a five part series, looks at the changing landscape in the hard surface sector of the floor covering business discussing the laminate, hardwood, and ceramic sectors, the uniquenesses and his expectations for each category. Torcivia talks about the high-end of the flooring market and his expectations for this market segment.