Santo Torcivia Analyzes the Industry’s Hard Surface Sector – Part 1
September 27, 2006—Santo Torcivia, President of the consulting firm, Market Insights/Torcivia and publisher of US FLOOReport, in the first part of a five part series, looks at the changing landscape in the hard surface sector of the floor covering business discussing the hard surface verses soft surface clash in the marketplace and some of the reasons behind carpet’s market share losses. Torcivia discusses growth among the hard surface product categories over the last several years and the reasons behind this growth, focusing on growth in the ceramic sector and the expansion of ceramic manufacturing facilities in the U.S.