Sandlin, Hackel, Burson & Simonson - Marketing on the Internet - Part 4
December 18, 2005—In this is the final part of a four-part roundtable discussion, sponsored by the World Floor Covering Association the panel conclude their conversation on marketing floor coverings online. Panelists Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics in this segment compares the website of big box and independent retailers in terms of efficiency and product knowledge. The panelists also discuss the role internet retailers play and multi-channel retailer play in the shopping process, the future of multi-channel players, the importance of blogs in the shopping process and what independent retailer should do to ensure their growth as the internet evolves. Each panelist also offers his vision of the internet of tomorrow.
Related Topics:Coverings, Shaw Industries Group, Inc., Carpet One