Sandlin, Hackel, Burson & Simonson - Marketing on the Internet - Part 3
December 11, 2005—This is the third installment in a four-part roundtable discussion, sponsored by the World Floor Covering Association, that looking at marketing floor coverings via the internet online. Panelists: Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics examine the internet consumer and how their knowledge level differentiates them from non-internet once they enter a retail store. Also discussed is the importance of building efficiency into websites, the role product knowledge plays in consumer searches and consumer attitudes toward the information on manufacturer, retail and third party website.
Related Topics:Coverings, Shaw Industries Group, Inc., Carpet One