Sandlin, Hackel, Burson & Simonson - Marketing on the Internet - Part 2
December 4, 2005—This is the second-part of a four-part roundtable discussion, sponsored by the World Floor Covering Association looking at marketing floor coverings online. Roundtable panelists Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics, in this segment panelists discuss the importance of manufacturer and retail brands in consumer internet searches, how marketers can best harness search engines to maximize web traffic. Panelists also discuss the number of websites internet shoppers normally visit and the types of website features they find most user-friendly as well as the importance of specialized web-based tools such as room visualization software.
Related Topics:Coverings, Shaw Industries Group, Inc., Carpet One