Sandlin, Hackel, Burson & Simonson - Marketing on the Internet - Part 1
November 27, 2005—This is the first part of a four-part roundtable discussion, sponsored by the World Floor Covering Association that looks into marketing floor coverings via the internet. Panelists: Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics discuss the size and makeup of the internet marketplace and its growth prospects for the future. The panelists also discuss the process online consumers most often follow in shopping for floor coverings, the most frequently used industry-related words used by in search engine searches and how both men and women have become involved in internet shopping process.
Related Topics:Carpet One, Shaw Industries Group, Inc., Coverings