Flooring Interviews

Sandlin & Abernathy – The New ShawFloors.com – Part 3 (18:04)

Sandlin & Abernathy – The New ShawFloors.com – Part 3 (18:04)

October 8, 2006—From Shaw Industries, Scott Sandlin, VP Marketing and Steve Abernathy, Director Marketing Technology, in the third part of a four-part series discuss the company's newly updates website ShawFloors.com. In this segment Sandlin and Abernathy talk about how the company included pricing on the site, the site’s unique product-specific dealer locater and which retailers will be listed on the locator. Also discussed is the site’s notebook feature, how consumers will most often progress thought the site to a retailer site and the site’s 24-hour life-chat feature.


Related Topics:Shaw Industries Group, Inc.