Sandlin & Abernathy – The New ShawFloors.com – Part 1 (17:30)
October 8, 2006—From Shaw Industries, Scott Sandlin, VP Marketing and Steve Abernathy, Director Marketing Technology, in the first part of a four-part series, discuss the company's newly updated website ShawFloors.com. In this segment Sandlin and Abernathy talk about the rational behind updating the site, the research behind the improvements, the content on the site, the level of interactivity the company hoped to achieve and the goals the company set out to achieve wiht the site.
Related Topics:Shaw Industries Group, Inc.