Rug Décor’s Scott Hayim on Marketing Rugs – Part 2 (11:33)
April 10, 2007—Scott Hayim, President of the Rug Décor unit of CCA Global, in the second part of a four-part series, talks about competition in the rug sector from home improvement chains and discounters to speciality rug retailers, independent floor covering retailers, department stores and online retailers and catalog houses. Hayim discusses the price categories of rugs and Rug Décor’s unique selling proposition and the company’s plans for adding 40 stores by 2008.