Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 1 (19:27)
February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the first part of a three-part series and archives presentation, discusses blogging, how blogs work and offers some examples of the popular blogs on the internet. Bhargava talks about where blogs fit in the corporate world discussing some of the more successful corporate blogs and the primary function served by marketing-oriented blogs.