Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 1
May 29, 2006—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog Influential Interactive Marketing, in the first part of a three-part series, discusses blogging, and how blogs work as he offers some examples of the most popular blogs on the internet. Bhargava talks about where blogs fit in the corporate world discussing some of the more successful corporate blogs and the primary function served by marketing-oriented blogs.