Roger Ardston with IFDA Discusses Effective Retail Floorcovering Advertising
November 9, 2009—Roger Ardston, President of IFDA, an ad agency that specializes in retail floorcovering promotion, and Kemp Harr discuss ad budgets, message, effective mix and proper use of the Internet. Listen to the interview to hear more about what works to build store traffic especially during these challenging economic times.