Retailer Lee Horwitz on A&M Carpet
December 26, 2006—Lee Horwitz, owner of A&M Carpet and Big Bobs of Fresno California, in an archives presentation first broadcast in April 2005, discusses this unique four store operation, keeping abreast of his customers’ needs, the A&M approach of visiting the customer’s home, his efforts to reduce SKU’s in his stores, the advantages of being a stocking retailer and how his philosophy differs from soft surface to hard. Horwitz talks about the company’s ad budget his observations about gender and buying decision and who really makes the buying decision, the A&M sales force and its approach and its skills in area of interior decorating and color coordination. Horwitz also discusses his approach to technology and B2B and his expansion plans.