Retailer Aaron Pirner, CEO of CAP Carpet on What's Needed on the Internet - Part 4 (10:50)
December 17, 2006—Retailer Aaron Pirner, CEO, CAP Carpet, a 10 location chain, based in Wichita, Kansas, in the fourth part of a five-part series, discusses his view on the importance of developing internet strategies among channel partners and the major challenge in years to come for supply channel partners to align themselves in a way to produce sales and not just furnishing education and developing leads. Also discusses are the shortcomings of dealer locators and the need for technology to track sales produced by leads. Pirner talks the steps he has taken with the WFCA and others.