Retailer Aaron Pirner, CEO of CAP Carpet Surviving Hard Times - Part 5 (12:24)
December 17, 2006—Retailer Aaron Pirner, CEO, CAP Carpet, a 10 location chain, based in Wichita, Kansas, in the final part of a five-part series discusses the actions CAP takes during weak markets and the creative steps he takes with channel partners to increase margins. Pirner talks about his approach to advertising and relationship selling and his views on how independents are taking market share from larger players.