Rae Anne Cordick, President, Fabri-Zyme and Inventor of Odor Elimination Technology
March 26, 2006—Rae Anne Cordick, President, Fabri-Zyme and the inventor and license-holder of the odor-elimination enzyme technology used in carpet, hard surface and carpet cushion by several of the industry’s major manufacturers and licensed under the Odor-Eaters brand. Cordick discusses the characteristics of this technology, how it works in flooring products, consumer priorities and expectations regarding odor and how sales people can most effectively sell products that offer this attribute.