Phil Koufidakis with Baker Bros Discusses Web Marketing in the Retail Flooring Business
October 15, 2010—Phil Koufidakis, owner of Phoenix-based Baker Bros., and Kemp Harr, discuss how Baker Bros. uses the Web to drive business to the company's eight locations. Listen as Koufidakis describes the importance of having a vibrant website, and how he has eliminated paid yellow pages advertising as a result. He also talks about the benefits of having a "virtual room designer" on the Baker website and the growing importance of social media like Twitter to his retail business.