Peter Spirer Discusses Max Windsor's Entry into the Luxury Vinyl Market
September 1, 2011—Peter Spirer, Marketing Director with Max Windsor, and Kemp Harr discuss Max Windsor's move into the vinyl flooring sector with a new LVP (luxury vinyl plank) collection. Up to now, Max Windsor has focused only on the engineered wood category. Listen to the interview to hear Peter talk about the strategy behind this decision. And for those listeners who have been in this business for a while, this is the same Peter Spirer who was formerly CEO of Horizon Carpet.