Paul Friedrichsen on Linking Your Brand to a Felon
March 18, 2004—Branding expert, Paul Friedrichsen, Executive VP, The Hauser Group looks at the effects Martha Stewart’s conviction has had on the Martha Stewart brand and the manufacturer’s whose products are linked to the brand including Shaw Industries, Sherwin-Williams and Bernhardt Furniture. Fredrichsen discusses the options open to these manufacturers, the moral element and the potentially negative implications of association ones company brand with a convicted felon.
Related Topics:Shaw Industries Group, Inc.