Paul Friedrichsen on Flooring Ads & Ad Messages
February 29, 2004—Paul Friedrichsen, Exec. VP, The Hauser Group, in this ongoing series on branding and advertising discusses recent Lowe’s TV ads that focus on competing with independent retailers. Friedrichsen also evaluates some current flooring industry ads including ones by Quick Step, Karastan and Shaw Rug and the value of the Formica brand.
Related Topics:Mohawk Industries, Karastan, Shaw Industries Group, Inc.