Paul Friederichsen Tackles Truth in Advertising
April 20, 2005—Paul Friederichsen, President, Brand Biz, tackles the topic of truth in advertising discussing a frequent approach taken by major advertisers, that of purposefully seeking to mislead consumers. Friederichesen answers the question: Why is total honesty not a core corporate belief, along with a corporate commitment to sustainability and social responsibility? During the conversation some examples of truth in advertising will be aired from the movie "Crazy People" with Dudley Moore.