Paul Friederichsen, Marketing when the Market Sucks – Part 1 (11:11)
September 11, 2007—Paul Friederichsen, President, marketing and branding agency, BrandBiz, in the first part of three-part series called “Marketing when the Market Sucks”, discusses the old adage that says difficult times are the opportune time to advertise and establish ones brand, a strategy that’s counter to the natural instincts of most business people. Friederichsen points out the advantages of maintaining visibility in tougher times and gaining advantage over competitors who have scaled back. Frederichsen discusses the executing ones pre-existing promotion plan and staying with the tried and true in an environment when business is off.
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