Paul Friederichsen Looks at the Industry’s Advertising
December 8, 2005—Paul Friederichsen, President, Brand Biz discusses politically correctness in advertising and the current debate over the use of the word Christmas verses the word holiday. He also looks at some of the most affective and least affective ad campaigns. Friederichsen also discusses some of the floor covering industry’s most recent advertising and the placement of print ads as he compares the industry’s approach to advertising with those of other home products industries. He also discusses the probable goals of some of the ads and offers some recommendations to make industry ads more affective.