Paul Friederichsen Awards the Annual Paulies for Presentation at Surfaces 2005
February 1, 2005—Recorded at Surfaces 2005, Paul Friederichsen, EVP of the Marketing and Advertising firm The Hauser Group, evaluates the show from a branding and presentation standpoint giving the annual Surfaces Paulie Awards for the best and most effective branding presentation. Friederichsen awards Paulies to the exhibitors that dominated the show, for the most dramatic newcomers and returning companies, the companies that displayed their products in the most effective way and also for the most mysterious presentations.