Paul Friederichsen and Bilingual Corporate Communication (16:09)
June 8, 2006—Paul Friederichsen, President of the marketing and advertising firm BrandBiz discusses corporate communication policy and immigration. Friederichsen touches on bilingual advertising, packaging and other communication and corporate responsibility to encourage immigrants to learn English. Also discussed are ways to effective service Spanish speaking retail consumers and the need to offer bilingual educational materials, including installation training materials.