Nafco’s Lefort and Cassady on Luxury Vinyl – Part 3 (9:59)
June 8, 2006—From Nafco by Tarkett, Pierre LeFort, General Manager and David Cassady, Marketing Manager, in the third part of a four-part series, discuss in greater detail the six new luxury vinyl designs, including marble, slate and wood looks the company recently introduced. LeFort and Cassady also talk about selling luxury vinyl against hardwood, laminate, ceramic and stone at the retail level, how the product’s pricing compare with other product categories and the pricing of luxury vinyl.
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