Nafco’s Lefort and Cassady on Luxury Vinyl – Part 2 (12:07)
June 8, 2006—From Nafco by Tarkett, Pierre LeFort, General Manager and David Cassady, Marketing Manager, in the second part of a four-part series, discuss the company’s “good, better, best” strategy, how the company has redefined its product offerings and included features that differentiate itself in the marketplace. Also discussed are product price and installation cost benefits of luxury vinyl, how consumers view luxury vinyl and the company’s new product launch including a simulated handscraped, hardwood offering.
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