Nafco’s Lefort and Cassady on Luxury Vinyl – Part 1 (14:55)
June 8, 2006—From Nafco by Tarkett, Pierre LeFort, General Manager and David Cassady, Marketing Manager, in the first part of a four-part series, discuss the niche market that is luxury vinyl and where the category fits in the industry’s hard surface product offerings. LeFort and Cassady also talk about the company’s efforts to differentiate itself in the marketplace, the improvements that have taken place within Nafco’s Florence, Alabama facility in recent years, the growth the company has enjoyed during that period and how the American consumer views luxury vinyl.
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