Mone & Calandrino – Exploring the Laminate Consumer – Part 3 (12:53)
August 23, 2006—Steve Mone, president, Kaindl Flooring USA and Sonna Calandrino, publisher, Fabulous Floors magazine, in the third part of a four-part series, discuss the findings from a Fabulous Floors/FloorRadio consumer focus group talk about how consumers research floor coverings on the internet prior to entering a retail store, some of the shortcomings of working with retail salespeople, and what laminate should evolve into.
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