Mone & Calandrino – Exploring the Laminate Consumer – Part 1 (10:56)
August 20, 2006—Steve Mone, president, Kaindl Flooring USA and Sonna Calandrino, publisher, Fabulous Floors magazine, in the first part of a four-part series, discuss the findings from a recent Fabulous Floors/FloorRadio consumer focus group. Mone and Calandrino talk about the timing for the focus group, how consumers view the laminate category and the motivating factors behind consumer choices and the features consumers most often seek in floor coverings.
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