Maryanne Adams of Avalon on Advertising in a Down Market
March 31, 2009—Maryanne Adams, CEO at Avalon Carpet Tile and Flooring, a 13 store business in the greater Philadelphia marketplace, and Kemp Harr discuss some of the reasons why this major independent flooring retailer continues to do well. Number one, Avalon continues to advertise and number two, it knows floorcovering is a fashion industry. Listen to the interview to hear more about Avalon's ad mix, ad message, Internet strategy and when Adams thinks the economy could start to improve.
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