Lee Horwitz, A&M (11:12)
April 15, 2006—Horwitz discusses A&M’s approach of visiting the customer’s home, his efforts to reduce SKU’s in his stores, the advantages of being a stocking retailer, how his philosophy differs from soft surface to hard, the advantages of square foot pricing in carpet. Horwitz also describes the A&M operation, the company’s ad budget and the approach he takes in his advertising program.