Ken Peden, COO, Kronotex/Formica
February 19, 2008—This year Formica is introducing 4 new products and 30 new colors. Ken Peden talks about the Formica brand strength and the breadth of the products with retail price points ranging from $1.49 to $4.99. Ken also mentions that while they are a European based company, 60% of their products are made in the U.S. in Barnwell, SC. Ken also talks about some recent gaps they've filled in their distribution which now provides them with complete national coverage.