Jon Trivers and the Endless Possibilities for Home Depot Franchising in the Floor Covering Business
January 12, 2006—Industry speaker and Marketing Wit and Wisdom, President Jon Trivers provides a most interesting look at this week’s acquisition by Home Depot of franchise carpet and upholster cleaner Chem-Dry. Trivers looks at Home Depot’s entry into the maintenance business not only as a revenue producer, but as a very effective means of marketing floor coverings. He looks at another possibility, for the major retailer, a possibility that could result in thousands of floor covering stores throughout the country marketing floor coverings under the Home Depot banner, as franchise dealers.
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