Jon Dougal on Social Responsibility & the Triple Bottom Line – Part 2
September 3, 2004—Jon Dougal, Sustainable Design Associates, in the final part of a 2-part conversation discusses the social responsible aspect of the triple bottom-line, defining it, offering some examples of how companies can demonstrate their social responsibility with their employees and within their communities. Dougal also discusses how this practice is reflected positively at the bottom line and he pointing how the concept has taken root in the floor covering business.