John Simonson on the Floor Covering Industries New & Revised Websites – Part 5 (11:28)
September 24, 2006—John Simonson, President, Webstream Dynamics, in the final part of a five-part talks about the competitive nature of floor covering industry websites in particular new or recently revised industry websites, shawfloors.com, wfca.org and carpetone.com and the strength of brand on the internet. Simonson also talks about the options on the internet that are open to retailers on the internet and how retailers need to view affiliating with an industry website and the educational, promotional and resource commitment they need to make make an affiliation with an industry site produce a net gain.