John Simonson on the Floor Covering Industries New & Revised Websites – Part 4 (13:34)
September 24, 2006—John Simonson, President, Webstream Dynamics, in the forth part of a five-part series discusses the consumer oriented information included on the new or recently revised industry websites, shawfloors.com, wfca.org and carpetone.com and the methods these sites use to help position their sites with consumers as an industry authority. Simonson also talks about the changing art of attracting consumers via keyword purchasing on internet search engines and his expectations as to how this practice will become more and more costly going forward.