John Simonson on the Floor Covering Industries New & Revised Websites – Part 2 (12:28)
September 24, 2006—John Simonson, President, Webstream Dynamics, in the second part of a five-part series talks about some of the new features materalizing on industry websites including visualization tools, notebooks, live chats and upgraded store locators. He also discusses consumer reaction to these features and what the next round of upgraded features may bring. Simonson talks about the concept of following up on leads sent to retailers by manufacturer and other websites to determine the outcome of a store visit. Also discussed are the differences in dealer locators and the option of product specific locators as present on the shawfloors.com site.