John Simonson & What’s New on the Internet
January 8, 2006—In an archives presentation, John Simonson, Internet expert and President of website development firm WebStream Dynamics, in a FloorRadio archive interview, provides an update on the dramatic growth of the Internet in both the number of websites and the number of regular users, as well as the expanding opportunities for advertising on the Internet. Simonson looks at how Internet shoppers typical use search engines and discusses some of the latest search tools, such as the local search features available on Google and other search engines, which represent a prime opportunity for independent retailers. Click here to view a live Flash demonstration of pay-per-click advertising on Google.