John Simonson & Retail Opportunities on the Internet Missed By Most Retailers – Part 3 (13:42)
June 9, 2006—John Simonson, President, Webstream Dynamics & SellFloors.com, in the final part of a three-part series discusses the steps retailers should keep in mind to better take advantage of the internet, including the development of professionally-designed web site that include: Relevant keywords in the copy; The inclusion of compelling reasons to prompt a store visit; Good digital images of the retail store; Store address, store hours, a store map and contact info. Simonson discusses multi-channel advertising and establishing an annual Internet marketing budget and offers points that ensure the website remains update and current. Click here for web slides that go with this interview.