Jeff Macco Discusses How His Stores Position Waterproof LVT to Consumers
August 19, 2019—Jeff Macco, co-owner of Macco’s Flooring in Wisconsin, and Kemp Harr discuss how Jeff trains his retail sales associates to properly position the waterproof performance of LVT flooring. Listen to the interview for more details and also learn more about what’s helping his six-store retail chain grow in a flat market.