Jeff Macco Discusses Home Depot's Launch of Life Proof Carpet
July 7, 2015—Jeff Macco, CEO with Macco's Floor Covering, and Kemp Harr discuss Home Depot's launch of LifeProof Carpet. While this may seem odd, Jeff happened to be shopping in Home Depot when a Home Depot VP was training the store staff on this "Major" fall carpet roll out. Listen to the interview for details on the product, the magnitude of the launch, the price points, the positioning strategy as well as Home Depot's core focus in the flooring department moving forward. Also hear how Jeff plans to counteract this strategy as a competitor who likes to put his retail stores nearby.