Invista’s Alan Wolk & Steve Griffith on the New Logo and Media Campaign
February 22, 2006—Alan Wolk, President, Interiors, Invista and Steve Griffith VP, Residential Flooring, Stainmaster Carpet, in a conversation recorded at Surfaces, discuss the company’s new Stainmaster logo and the process and market research that led to its development. Also discussed is the company’s new media campaign and the campaign’s goals, the products rolled-out by the company’s mill partners at Surfaces, the changing environment in the industry’s fiber sector and the extension of the Stainmaster brand into non-carpet flooring and furniture sector.